1. Shopper & Customer

Half of consumers will abandon or ‘significantly limit’ social media interactions by 2025: report

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Dive Brief

The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.

Published Jan. 10, 2024

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The Threads app. While social media is the top investment channel for digital marketing, consumers are trying to limit their use, according to Gartner.

Justin Sullivan via Getty Images

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