1. Department: Beverage

Doritos looks to disrupt spirits category with nacho cheese-flavored drink

Written by Posted on Less than 0 min read

Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.  View Original Article Consumers Predictions and Forecasts Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Axe offers ‘Logne Forgiveness in latest affordable luxury push

The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne. View Original Article Consumers TikTok Unilever Marketing: Social Media Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

Halo Top enlists everyday athletes for New Year’s resolutions push

An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Female CMOs are building some of fintech’s fastest-growing brands

They’re “rapidly expanding financial services by … creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group. View Original Article Results & Investment Technology & Innovation Trends: Finance MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. View Original Article Marketing: Loyalty & Subscription Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Roku parties with ‘Barbie,’ adds Shopify checkout

The streaming company continues to build up ways for brands to reach consumers with advertising and shopping opportunities. View Original Article Marketing: Broadcast Marketing: Digital Media Consumers Shopify Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap. View Original Article ChatGPT Government Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser helps Argentina celebrate win with World Cup packs

The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Consumer Durables

Burger King, McDonald’s fling fast-food footwear with Fila, Crocs

Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands. View Original Article Dept. Grocery Consumers Dept. Apparel Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

The CEO’s guide to generative AI for customer service

Customer service is now the #1 generative AI priority for CEOs. Here’s how to do it right. View Original Article AI Executives Shoppers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. View Original Article Agencies Predictions and Forecasts Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

Asos enlists Criteo to scale retail media network, support ad sales

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV. View Original Article Marketing: Retail Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

Miller Lite, Coors Light expand football marketing playbook for new season

The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. Courtesy of Molson Coors Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s […]
2 min read
0
  1. Uncategorized

Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

The “Metalmorphosis” campaign uses vehicle-mounted cameras to show off the performance of a car that “isn’t your grandma’s Corolla.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.” View Original Article Trends: Tech Agencies Crypto Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

JCPenney reimagines holiday variety shows for Facebook Live

The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past. View Original Article Meta (Facebook) Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein. View Original Article Consumers Technology & Innovation Health & Wellness AI Dept. Natural / Organic MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Panera loyalty members can pre-program meals on app, order with swipe

To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.” View Original Article Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon pursues in-game shopping with Amazon Anywhere

Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment. View Original Article Amazon Sustainability Shoppers Dept. Pet MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Mercedes soups up in-car experience with TikTok, Google partnerships

Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations. View Original Article Marketing: Social Media Partnerships Google TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next