1. Department: Food

Campaign Trail: Teleflora tells real stories to overcome love cynicism

Written by Posted on Less than 0 min read

The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn’t dead.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Expedia Group launches ‘shoppable’ platform with inspirational travel content

The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company. View Original Article Marketing: Broadcast Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Partnerships & Alt Profit

Walmart’s ad biz finds early success with video partners like Roku

Tests with Roku, TikTok and TalkShopLive delivered performance rates above benchmarks as the Walmart Connect Partner Lab welcomes NBCU. View Original Article Walmart Connect TikTok Walmart Marketing: Broadcast Marketing: Retail Media Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater. View Original Article Dept. Fresh Marketing: Broadcast Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Purpose

ANA: Marketing workforce diversity slips, reversing yearslong trend

While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body. View Original Article Inclusivity Associates MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

Dive Brief: Pepsi is promoting an unusual concoction for the holiday season with help from Lindsay Lohan, according to a news release. A new campaign encourages consumers to mix milk and Pepsi together to create “Pilk,” a so-called “dirty soda” that puts a spin on the milk and cookies traditionally left out for Santa Claus. The […]
2 min read
0
4
  1. Department: Beverage

How Bubly aims to shake up sparkling water with new Burst brand extension

Burst caters to consumers who view sparkling water marketing as staid and products as too much of a trade-off from sugary sodas. View Original Article Dept. Beverage Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

AOR model declared ‘dead’ as brand needs diversify beyond creative, media

New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3. View Original Article Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Generative AI is driving a high rate of job uncertainty for marketers, per Gartner

While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots.  View Original Article Insight Providers AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. View Original Article AI Marketing: Broadcast Technology & Innovation Holiday & Events Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Uncategorized

Diverse representation in video ads receded in 2022, analysis finds

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found. View Original Article Marketing: Social Media Consumers Google TikTok Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Agencies & Vendors

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube. View Original Article Thick Data Marketing: Social Media Predictions and Forecasts Streaming Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Geico thaws Caveman on road to the Super Bowl

A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Adult Beverage

How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off. View Original Article Results & Investment Executives Sustainability CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves. View Original Article Data & Insights Marketing: Retail Media Marketing: Social Media Predictions and Forecasts Streaming ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Billboard brings shoppable livestream to Instagram using TalkShopLive

Musician Benny Blanco’s new cookbook was promoted in a livestream shared by Billboard across its site, Facebook and Instagram. View Original Article Marketing: OOH Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Coors Light helps calm anxious basketball fans with beer-flavored ice pops

The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness. View Original Article Holiday & Events CPG: Adult Beverage Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics. View Original Article Metaverse Trends: Tech Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next