1. Channel: Restaurants

How Taco Bell feeds hungry musicians and helps them ‘Live Más’

Written by Posted on Less than 0 min read

The long-running Feed The Beat program continues to connect the culture-focused brand with a diverse slate of artists and their fans.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Retailer Media

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes. View Original Article ESG and CSR Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation. View Original Article Strategy Metaverse NFT Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

How Hollister and Forever 21 manage long-term creator relationships

Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges. View Original Article ESG and CSR Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview at the New York Times DealBook Summit. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Department: Consumer Durables

As video games become cultural juggernauts, marketers still struggle with buy-in

Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies. View Original Article Dept. Nonfood Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program. View Original Article Dept. Beverage Marketing: Loyalty & Subscription Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. View Original Article Sustainability Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Insight Providers Data & Insights Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Heinz says it’s time to ditch Roman numerals for Super Bowl 57

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label. View Original Article Holiday & Events KraftHeinz Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Snap, Minibeats bring musical interactivity to AR

The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR. View Original Article Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Beverage

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. View Original Article Editor's Choice AI Technology & Innovation Predictions and Forecasts Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Marketing: Social Media Thick Data TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Consumer Durables

Nike faces lawsuit over greenwashing claims

A Missourian last week filed a complaint against Nike in federal court, alleging the sports apparel maker “falsely and misleadingly markets” products as sustainable and environmentally friendly. The lawsuit cites the Federal Trade Commission’s Green Guides, which educate companies on what could constitute deceptive advertising around sustainability claims. The guidance is limited, though, because it […]
2 min read
0
5
  1. Holiday & Events

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Adult Beverage

Ketel One vodka embraces cocktail culture in new campaign

The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings. View Original Article Dept. Adult Bev Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Meta adds additional ad targeting restrictions for teen users

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see. View Original Article Store Location Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Department: Beverage

Doritos looks to disrupt spirits category with nacho cheese-flavored drink

Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products. View Original Article Dept. Grocery PepsiCo Dept. Adult Bev Dept. Beverage Dept. Dairy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. View Original Article AI Dept. HBC Executives Holiday & Events Meta (Facebook) Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next