1. CPG & FMCG

Dove encourages women to embrace armpit confidence for NYFW

Written by Posted on Less than 0 min read

A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants. View Original Article Marketing: Social Media Technology & Innovation Shopify ChatGPT Delivery Instacart Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. View Original Article Data & Insights Legal & Criminal Government Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

NHL renders All-Star Game in 3D on Roblox

The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food

Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare. View Original Article Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Corporate Strategy

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Light Bear and brand ambassador Patrick Mahomes dodge NFL regulations

The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.  View Original Article Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code. View Original Article Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Edgewell, Ford on preserving an innovative streak in times of constraint

Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick. View Original Article Executives COVID19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Panera loyalty members can pre-program meals on app, order with swipe

To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.” View Original Article Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Geico thaws Caveman on road to the Super Bowl

A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Microsoft, Google’s AI race points to shifting search power balance

Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.   View Original Article Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Convenience

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty. View Original Article Circle K Marketing: Loyalty & Subscription Pricing & Promotions Sustainability Gaming Alimentation Couche-Tard MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Uncategorized

Tubi targets upfronts attendees with satirical short films

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox’s digital efforts. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Bumble matches with ‘Barbie’ to help singles strike up conversations

Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Macy’s bets on the metaverse for Thanksgiving Day Parade

The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event. View Original Article Holiday & Events Crypto Metaverse NFT Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Holiday & Events

Coors Light helps calm anxious basketball fans with beer-flavored ice pops

The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness. View Original Article Holiday & Events CPG: Adult Beverage Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

Separate efforts show the marketers using a seemingly ubiquitous brand ambassador for different promotional ends. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Uncategorized

Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy

Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Uncategorized

Chips Ahoy leverages AR to support multicultural teen artists

The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
Next