1. Uncategorized

Chips Ahoy leverages AR to support multicultural teen artists

Written by Posted on Less than 0 min read

The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Agencies & Vendors

WPP CEO considers AI’s potential for agencies

On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term. View Original Article Agencies Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans. View Original Article Dept. Fresh PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year. View Original Article Marketing: Social Media Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Adult Beverage

Topo Chico boosts media spend as Molson Coors expands beyond beer

Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company. View Original Article Coca Cola Dept. Adult Bev Dept. Beverage Partnerships CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. ESG

Aperol heads to Coachella with digital-driven gathering hub

The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene. View Original Article Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party. View Original Article Marketing: Social Media Consumers Technology & Innovation ESG and CSR AI Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Data & Insights

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers. View Original Article Target Data & Insights Marketing: Loyalty & Subscription Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Sleigh the season: Will caution stifle the holidays or can marketers win?

Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms. View Original Article Consumers COVID19 Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food

Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the effort leverages the brand’s icon status to encourage consumers to use gravy how they use ketchup. View Original Article Consumers Holiday & Events KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter. View Original Article Marketing: Social Media Technology & Innovation Meta (Facebook) Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign. View Original Article Walmart Marketing: Loyalty & Subscription Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Restaurants

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations. View Original Article Marketing: Broadcast Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

Publicis credits new business tailwinds, tech rebound for continued strength

CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.  View Original Article Agencies Data & Insights Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Adult Beverage

Bud Light Seltzer clears up misconception about its formula

As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign. View Original Article Dept. Beverage Consumers Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation. View Original Article Metaverse NFT Strategy Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Avocados From Mexico generates guacamole recipes with new AI tool

The AI tool is meant to encourage avocado consumption during the big game, letting the brand get in on the hype without running an official ad. View Original Article AI Consumers Technology & Innovation Holiday & Events International - North America MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Holiday & Events

Guinness launches monthlong St. Patrick’s Day marketing blitz

The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Meow Mix embraces ‘90s boy bands in latest entry to long-running campaign

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet. View Original Article Marketing: Social Media Dept. Pet TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Retailer Media

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.  View Original Article Editor's Choice Amazon Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next