1. Department: Adult Beverage

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Written by Posted on Less than 0 min read

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. View Original Article Partnerships Technology & Innovation Dept. Nonfood Google Agencies AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor. View Original Article PepsiCo Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Channel: Restaurants

Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups

The chain is capitalizing on the surge in breakups ahead of the holiday by offering to send a breakup text or free pizza to a consumer’s future ex.  View Original Article Consumers Holiday & Events Predictions and Forecasts Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department: Beverage

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants. View Original Article Dept. Beverage Dept. Natural / Organic Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.  View Original Article Dept. Beverage Dept. Fresh Consumers PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Unlocking innovation: The multishore approach for business success

In an era of global connectivity, businesses need more than just cost savings. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Uncategorized

Apple blocks Epic’s rival app store

“Apple is trying to cynically kill off developers that stand up to them,” Epic Director of Public Policy Leo Rees said Wednesday. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. View Original Article AI Marketing: Loyalty & Subscription Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Retail Ecosystem

Lunchables Dunkables pits AI against kids’ imaginations

“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork. View Original Article AI Technology & Innovation Pop Ups KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Shopper & Customer

Crown Royal’s digital collectible sends care packages to troops

Consumers can nominate someone they think is deserving of a digital crown through the end of the year. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Uncategorized

Meet the agency behind some of CPG’s splashiest brand refreshes

From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year. View Original Article Marketing: Social Media Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.” View Original Article Restaurants Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

Brandtech Group acquires Jellyfish to create $1B digital marketing agency

The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. View Original Article Agencies Data & Insights Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Why Sport Clips joined the ASMR fan club

The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Shopper & Customer

Domino’s gives away ‘emergency pizza’ in latest rewards program push

The chain teamed with agency of record Work in Progress on a campaign around difficult moments during which consumers could use a free pizza. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

App installs continue to grow despite digital slowdown, report finds

In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. CPG: Food

Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare. View Original Article Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
Next