1. Channel: Restaurants

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Written by Posted on Less than 0 min read

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Dove pledges to not use AI models in lieu of real women in its advertising

A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results. View Original Article Inclusivity Unilever AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Hyundai rides with Disney for branded Ioniq 5

The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Uncategorized

Sociable: X’s long-term business is again threatened by Musk’s rule

The beleaguered platform cannot sustain a long-running advertiser boycott. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, […]
< 1 min read
0
  1. Partnerships & Alt Profit

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. View Original Article Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

McCormick spices up the metaverse with Decentraland experience

Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable.  View Original Article Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification. View Original Article Consumers Health & Wellness Restaurants Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Barkley, OKRP merge to create ‘big indie’ agency

The merged company seeks to meet the challenges independent shops face in the current agency landscape. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Uncategorized

Chips Ahoy leverages AR to support multicultural teen artists

The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Department: Adult Beverage

Cutwater comes to the aid of holiday hosts with cocktail helpline

A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage Holiday & Events Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food & Bev

Doritos’ first global brand platform revolves around self-expression

“For the Bold in Everyone” looks to drive relevance with new generations by encouraging consumers to rethink personal biases and embrace their passions. View Original Article Consumers PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

Pinterest credits shoppability, AI investments for ‘milestone’ Q1

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. View Original Article AI Marketing: Social Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Uber boosts advertising sales pitch with help from Omnicom

The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights. View Original Article Partnerships Data & Insights Marketing: Retail Media Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” View Original Article Marketing: Broadcast Marketing: Social Media TikTok Johnson & Johnson MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

How access to strong data helps brands identify and sell to a high-value audience

Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend. View Original Article Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Data & Insights

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge. View Original Article Big Data Data & Insights Delivery Insight Providers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. View Original Article Partnerships Technology & Innovation Dept. Nonfood Google Agencies AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors posts strong Q4, full year results as marketing bets increase

The brewer increased marketing spend by over $50 million during the quarter in a likely attempt to capture market share from struggling competitor Bud Light. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Timex challenges players to race against the clock in Fortnite

The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.  View Original Article Trends: Tech Dept. Nonfood Dept. Toys & Games Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Brand trust erodes as inflation continues, report finds

The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. View Original Article Consumers Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year. View Original Article Marketing: Social Media Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next