1. Retailer Media

Uber boosts advertising sales pitch with help from Omnicom

Written by Posted on Less than 0 min read

The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

Sociable: Early data for brands on Threads shows good engagement

McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.  View Original Article Data & Insights Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Oreo sets Super Bowl return a decade after watershed Twitter play

The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments. View Original Article Twitter Mondelez Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Twitter’s ad revenue continues decline under Musk

A new internal report shows that Twitter’s ad intake has continued to slide since March, the New York Times reported. View Original Article Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

Do CEOs understand modern marketing? 66% of CMOs say ‘no’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey. View Original Article Consulting MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Strategy

Starbucks sunsets global CMO role amid larger structural shakeup

Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader. View Original Article Executives International Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Apple boosts services pitch with savings account, AR/VR headset perks

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. View Original Article Pricing & Promotions Tech: AR and VR Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Meta launches Threads, provides insights into coming elements

It looks clean, functional, and it could be a viable Twitter alternative. View Original Article Data & Insights Marketing: Social Media Meta (Facebook) Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Trends & External Forces

The new B2B landscape: a guide to connecting with B2B buyers

Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape. View Original Article Predictions and Forecasts Trends: Shopping MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program. View Original Article Marketing: Loyalty & Subscription Restaurants Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

T-Mobile gears up for MLB All-Star game with AR and drones

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter. View Original Article Technology & Innovation Meta (Facebook) Twitter Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Delivery

Corona launches virtual clubhouse and store on its site

The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.  View Original Article Drizly Delivery Instacart Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Strategy

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.” View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor. View Original Article Dept. Grocery Marketing: Social Media ESG and CSR Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Banquet celebrates legacy by helping entrepreneurs start their own

The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

Mercedes-Benz names new CMO as auto transformation race heats up

Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service. View Original Article Dept. Nonfood Executives Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Krystal puts Side Chiks in March Madness bracket on TikTok

Consumers can vote for their favorite version of the chain’s slider-sized chicken sandwiches by tilting their head using a TikTok filter. View Original Article TikTok Marketing: Social Media Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut. View Original Article Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next