1. Shopper & Customer

UTA buys Gen Z-focused consultancy amid marketing services expansion

Written by Posted on Less than 0 min read

With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach cohort.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space. View Original Article Dept. Beverage Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department & Category

Chevron integrates its US fueling applications to Apple CarPlay

The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program.  View Original Article Data & Insights Dept. Fuel Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry. View Original Article Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Adult Beverage

Michelob Ultra celebrates Formula 1 legends with Williams Racing partnership

As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race. View Original Article CPG: Adult Beverage Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

The brand pokes fun at pop-culture hype around unreasonably spicy foods while elevating its ketchups flavored with hot peppers as an alternative. View Original Article Dept. Fresh KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024. View Original Article Marketing: Brand Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Shopper & Customer

White Claw encourages consumers to take time off this summer

A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest. View Original Article Meta (Facebook) Dept. Adult Bev Marketing: Social Media Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties. View Original Article Marketing: Social Media Consumers TikTok Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Food

Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

“Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks. View Original Article Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom strengthens sports ties with Dark Horses acquisition

The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals. View Original Article Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Department: Adult Beverage

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party. View Original Article AI Dept. Adult Bev Marketing: Social Media Consumers Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Insight Providers Data & Insights Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Finance

McDonald’s says Grimace birthday push shook up strong Q2 earnings

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth. View Original Article Marketing: Social Media Results & Investment TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Delivery

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure. View Original Article Restaurants Editor's Choice Food Delivery DoorDash Target Marketing: Broadcast Pricing & Promotions Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors’ bigger bets on marketing pay off as sales grow

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite. View Original Article CPG: Adult Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Neutrogena, Nourished use AI to craft customizable 3D printed gummies

SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies. View Original Article Dept. HBC Technology & Innovation Health & Wellness Johnson & Johnson MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday. View Original Article Consumers Dept. Fresh Marketing: Broadcast Marketing: Social Media Strategy TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.  View Original Article Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Boss teams up with popular Roblox game for NFL integration

The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are. View Original Article Consumers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. View Original Article Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next