1. Channel: Delivery

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

Written by Posted on Less than 0 min read

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Campaign Trail: Why Lexus said no to the yellow brick road

The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Mass

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground. View Original Article Walmart Marketing: Retail Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

Propel Fitness Water’s new look emphasizes Gatorade connection

For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.” View Original Article Partnerships Health & Wellness PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Home Improvement

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations. View Original Article Target Data & Insights Marketing: Retail Media Consumers Predictions and Forecasts Home Depot MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Why augmented reality should be part of your holiday marketing strategy

Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions. View Original Article Strategy Technology & Innovation Holiday & Events Tech: AR and VR Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo’s Starry spotlights music and sports in new campaign

Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game to gain market share. View Original Article Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Heinz honors ‘irrational’ fan love in first unified global brand platform

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.  View Original Article KraftHeinz Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report. View Original Article Agencies Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

Captain Morgan leads NFL fans on season-long scavenger hunt

The star-studded “Follow the Captain” effort has fans searching for clues in its advertisements over the course of the football season. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. View Original Article Marketing: OOH Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Data & Insights

Microsoft details plans to enrich AI-powered Bing as availability broadens

A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Data & Insights

Honda taps AI, indie artist for ‘Chasing Greatness’ campaign

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video. View Original Article AI ESG and CSR Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

New York introduces ‘We Love NYC’ to mixed reactions

The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media. View Original Article Marketing: Brand Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. View Original Article Results & Investment PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Sociable: Pinterest’s user growth slows while engagement gains with younger audiences

In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort. View Original Article Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

Ford builds gamer van for TwitchCon road trip

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Data & Insights

Sociable: Early data for brands on Threads shows good engagement

McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.  View Original Article Data & Insights Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Pinterest latest to add additional safety protocols for younger users

New parental controls and user safeguards follow a NBC News investigation revealing how predators have been exploiting photos of children. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next