1. Channel: Restaurants

Taco Bell seeks to liberate ‘Taco Tuesday,’ a phrase trademarked by rivals

Written by Posted on Less than 0 min read

Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Merchandising

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz enlists diners to urge restaurants to offer its ketchup

Kraft Heinz’s new “Tip for Heinz” program urges restaurants to carry Heinz Ketchup, per details shared with Marketing Dive. The push includes social media and out-of-home (OOH) activations. Starting Nov. 30, consumers dining at restaurants that don’t offer the brand’s ketchup can leave an extra $1 “Tip for Heinz” on their receipt and share it online […]
2 min read
0
  1. Uncategorized

Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.” View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Burger King vies to extend viral Whopper jingle’s shelf life with remix

The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs. View Original Article Merchandising Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Retailer Media

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.  View Original Article Amazon Editor's Choice Marketing: Retail Media Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.  View Original Article Holiday & Events Pop Ups PepsiCo Meta (Facebook) Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Shopper & Customer

3 ways your brand can build community with Gen Z on social media

The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024. View Original Article ESG and CSR Marketing: Social Media Consumers Holiday & Events Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Snap, Minibeats bring musical interactivity to AR

The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR. View Original Article Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG & FMCG

Nike, Dove team to tackle high turnover rate of teen girls in sports

A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes. View Original Article Unilever Dept. Apparel Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Wolverine works to put ‘woman-made’ in the dictionary

The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Retailer Media

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

RTB House turns to generative AI to improve programmatic precision

A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting. View Original Article Technology & Innovation AI Data & Insights Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Google will deprecate cookies for 1% of users in Q1 2024

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies. View Original Article Predictions and Forecasts Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging. View Original Article Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.” View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. ESG

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.  View Original Article Streaming ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Gartner: 45% of executives have increased AI investments due to ChatGPT

Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks. View Original Article ChatGPT Insight Providers Executives Technology & Innovation Shoppers Customer Experience MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Consumer Durables

H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit. View Original Article Streaming Metaverse Trends: Tech Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Holiday & Events

‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled

Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next