1. Technology & Innovation

Gartner: 45% of executives have increased AI investments due to ChatGPT

Written by Posted on Less than 0 min read

Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Campaign Trail: Skims clones Kim Kardashian for first TV push

Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story. View Original Article Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Tumblr launches livestreaming to capture bigger share of creator market

Dive Brief: Tumblr has tapped a livestreaming solution from The Meet Group amid a new push into video, according to a news release. Powered by Livebox, Tumblr Live is already available to U.S. users, with plans for a global rollout. Livebox provides capabilities around video creation and monetization for brands and creators while reviewing content through a […]
2 min read
0
4
  1. Department & Category

Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. View Original Article Dept. Fresh Dept. Grocery Strategy Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos partners with Amazon for novelty kitchen gadget

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.  View Original Article Partnerships PepsiCo Amazon Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Smirnoff flips a coin for free cocktails as NFL season kicks off

Along with a giveaway, the campaign features ads tailored to the marketer’s team partners that reference the sport’s myriad superstitions. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Mass

Walmart taps into childhood desires with Y2K-themed summer experience

A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold. View Original Article Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte. View Original Article Metaverse blockchain Trends: Tech Consulting Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Wingstop names 72andSunny creative AOR to grow brand awareness

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak. View Original Article Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back. View Original Article Marketing: Social Media Government TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Cap’n Crunch sails into Coachella Valley for birthday celebration

In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Adult Beverage

Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign. View Original Article Dept. Beverage Packaging Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Retailer Media

C-store chains are betting on retail media in 2023. But at what cost?

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores. View Original Article Brick and Mortar 7-Eleven & Speedway Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: Beverage

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors. View Original Article Dept. Beverage Consumers Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

L.L. Bean ditched social media for May — here’s how it’s going so far

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same. View Original Article Marketing: Social Media Consumers Health & Wellness ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Data & Insights

GoDaddy introduces generative AI tool for small businesses

The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign. View Original Article AI ESG and CSR Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Reddit signs 3 independent agencies as it scales ad biz

Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses. View Original Article Agencies Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Coors Light contest offers pay out for local recreations of its logo

A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it. View Original Article CPG: Adult Beverage Marketing: Brand Pricing & Promotions Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next