1. Trends & External Forces

Madrí Excepcional new ‘Paint your Pint’ competition

Molson Coors Beverage Company is challenging fans of its Spanish-inspired lager Madrí Excepcional to paint their own pint on the brand’s digital platform, Conectada, for a chance to win exclusive prizes, including a trip to Madrid. ‘Paint your Pint’ is the brand’s latest campaign, which…

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