1. Shopper & Customer

UK shoppers turn to mobile apps for rewards and personalised offers, says Airship

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which slightly dipped to 10.1% in March, 80% of consumers in the UK now regularly use their smartphones to access stored loyalty cards and coupons while …

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