1. CPG: Adult Beverage

AB InBev’s Michelob Ultra becomes NBA’s first global beer partner

Written by Posted on Less than 0 min read

An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. Technology & Innovation

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI. View Original Article Predictions and Forecasts Metaverse Trends: Tech AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Corporate Strategy

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers. View Original Article Holiday & Events Dept. HBC Strategy Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Under Armour revamps marketing approach as outlook worsens

The company plans to include more product marketing and to take greater advantage of brand ambassadors like Steph Curry. View Original Article Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

7-Eleven drives in the metaverse with Fortnite activation

As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair. View Original Article Metaverse Trends: Tech Gaming 7-Eleven & Speedway Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Coors Light helps calm anxious basketball fans with beer-flavored ice pops

The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness. View Original Article Dept. Beverage Holiday & Events CPG: Adult Beverage Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG

The new deal will enable Amazon merchants to connect with Facebook and Instagram users. View Original Article Amazon Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle gears up for a fight with Street Fighter 6 activation

The fast casual chain is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch. View Original Article Consumers Dept. Grocery Marketing: Social Media Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Hyundai sponsors live celebrity game show on Twitch

The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Adult Beverage

Cutwater refreshes brand to accentuate accessibility of canned cocktails

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design. View Original Article Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

Kids Foot Locker opens House of Play Roblox experience

The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers. View Original Article Dept. Toys & Games Dept. Apparel Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Corporate Strategy

Denny’s taps CEC Entertainment exec as CMO

Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Media & Marketing

Sociable: Reddit partners with Google on data-sharing deal for search

The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.  View Original Article Data & Insights Google Marketing: Social Media Marketing: UGC Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

Top marketing conferences to attend in 2024

From long-running conferences to new gatherings around culture and technology, here are some must-attend events for marketing leaders. View Original Article Predictions and Forecasts Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. View Original Article Technology & Innovation Holiday & Events Meta (Facebook) AI Dept. HBC Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Shopper & Customer

Coke says increased digital focus is driving a difference with consumers

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI. View Original Article Agencies Coca Cola Consumers Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. View Original Article Agencies Predictions and Forecasts Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter.  View Original Article Dept. HBC Marketing: Social Media TikTok Weather MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game. View Original Article Flagship Stores Partnerships PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next