1. CPG: Adult Beverage

Molson Coors brand Zoa adopts gender-neutral identity for major refresh

Written by Posted on Less than 0 min read

“Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Adult Beverage

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform. View Original Article CPG: Adult Beverage Pop Ups NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.” View Original Article Marketing: Social Media Dept. Nonfood Inclusivity Dept. Toys & Games TikTok Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Billboard brings shoppable livestream to Instagram using TalkShopLive

Musician Benny Blanco’s new cookbook was promoted in a livestream shared by Billboard across its site, Facebook and Instagram. View Original Article Marketing: OOH Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix. View Original Article 7-Eleven & Speedway Consumers Marketing: Social Media Meta (Facebook) Predictions and Forecasts TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade expands presence in hydration market with Gatorade Water

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  View Original Article Health & Wellness PepsiCo Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Purpose

Levi’s to test AI models to expand the brand’s online diversity

The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models. View Original Article Technology & Innovation Shoppers Inclusivity Customer Experience MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Consumer Durables

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

  Dive Brief: A&W Restaurants in a tweet said it would outfit mascot Rooty the Great Root Bear in a pair of jeans moving forward due to the “polarizing” nature of his lack of pants.  The statement satirizes an announcement from M&M’s earlier this week in which the confectionery marketer said it would put use of its spokescandies on […]
2 min read
0
  1. Department: Food

Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

The new website’s magazine-style, mobile-friendly format includes editorial content and video components. View Original Article Dept. Fresh Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform. Dive Brief: Pepsi is introducing a cola-infused condiment for July Fourth to shore up a positioning as the preferred soft drink pairing with hot dogs, according to a news release. Pepsi Colachup was developed with the Culinary Institute of […]
2 min read
0
  1. Channel: Drug

General Motors taps CVS Health veteran as CMO

Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas. View Original Article CVS Executives Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Barkley, OKRP merge to create ‘big indie’ agency

The merged company seeks to meet the challenges independent shops face in the current agency landscape. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Uncategorized

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

Embracing the era of video-first marketing: 5 undeniable consumer stats

Is your marketing strategy aligned with the preferences of today’s video-first generations? View Original Article Strategy Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. Technology & Innovation

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. View Original Article AI Google Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media. View Original Article Twitter ESG and CSR Marketing: Social Media Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Brandtech Group acquires AI SaaS platform Pencil

The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users. View Original Article Acquisition Technology & Innovation Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Food

Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

“Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks. View Original Article Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Agencies & Vendors

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. View Original Article Agencies AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. View Original Article Technology & Innovation Economy Predictions and Forecasts Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The campaign extension comes as DirecTV faces flak from the NFL over recent ads featuring Kelce that the league believes are deceptive. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next