1. Trends & External Forces

Corona Premier names director of lifestyle for new fitness-focused push

Written by Posted on Less than 0 min read

Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

How the pairing of Pringles and caviar went viral on TikTok, Instagram

The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.” View Original Article Meta (Facebook) Kellogg's Dept. Grocery Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report. View Original Article Consulting Predictions and Forecasts Results & Investment Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food

M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

The Mars Wrigley brand said actress Maya Rudolph will serve as its spokesperson and make her first appearance in its Super Bowl spot. View Original Article Editor's Choice Holiday & Events Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Consumer Durables

Nike faces lawsuit over greenwashing claims

A Missourian last week filed a complaint against Nike in federal court, alleging the sports apparel maker “falsely and misleadingly markets” products as sustainable and environmentally friendly. The lawsuit cites the Federal Trade Commission’s Green Guides, which educate companies on what could constitute deceptive advertising around sustainability claims. The guidance is limited, though, because it […]
2 min read
0
5
  1. ESG

Toms exec talks about new sustainability strategies, ThredUp partnership

Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health. View Original Article Executives Health & Wellness Partnerships Recommerce Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Associates & Employees

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation. View Original Article Restaurants ESG and CSR Associates Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. View Original Article Pricing & Promotions Streaming Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Merchandising

Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment. View Original Article Packaging PepsiCo Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Consumer Durables

Macy’s debuts ‘Mstylelab’ digital fashion platform

The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th.  View Original Article Sustainability Dept. Apparel Owned Brands (Private Label) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio. View Original Article General Mills Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification. View Original Article Marketing: Social Media Consumers Health & Wellness Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos partners with Amazon for novelty kitchen gadget

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.  View Original Article Amazon Dept. Grocery Partnerships PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

How marketers can navigate the legal pitfalls of generative AI

Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology. View Original Article AI Technology & Innovation Legal & Criminal MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter.  View Original Article Dept. HBC Marketing: Social Media Weather TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

Saucony outpaces doom scrolling with new running challenge

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Operations & Supply Chain

Meta says AI is improving ad efficiency as revenue growth returns

AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon. View Original Article Amazon Marketing: Social Media Meta (Facebook) Returns Technology & Innovation TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Nonfood

Rover allays pet owner anxiety in storybook-style animated ads

The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions. View Original Article Dept. Pet MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Food

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn. View Original Article Dept. Fresh Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next