1. Media & Marketing

How the pairing of Pringles and caviar went viral on TikTok, Instagram

Written by Posted on Less than 0 min read

The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April. View Original Article Thick Data ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors eyes $100M marketing spend hike to sustain brand momentum

C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles. View Original Article Target Brick and Mortar CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.” View Original Article Dept. Grocery Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell revives coin drop game from aughts to boost mobile app

The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers. View Original Article AI Partnerships Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer rebrands Wienermobile for first time since 1936

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Trends & External Forces

What brands should know about the FTC’s updated Endorsement Guides

The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice. View Original Article Marketing: Social Media Government ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social. View Original Article Target AI Technology & Innovation Google ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

TikTok unveils Out of Phone OOH ad solution for brands

L’Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more. View Original Article Dept. Fuel Marketing: OOH Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Food

In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.  View Original Article Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Beyond red and blue: Stirista’s approach could help win the swing voter

For the first time in our lives, the upcoming presidential election could pit an incumbent against a former. View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Partnerships & Alt Profit

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown.  View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Partnerships & Alt Profit

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.  View Original Article Marketing: Voice Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Nielsen’s cross-platform measurement product sets launch date

Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences. View Original Article Insight Providers Big Data Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  View Original Article Technology & Innovation Legal & Criminal Government Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals. View Original Article Albertsons / Safeway Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. View Original Article AI Marketing: Broadcast Technology & Innovation Holiday & Events Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Adult Beverage

Michelob Ultra is first sponsor of network dedicated to women’s sports

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Tumblr launches livestreaming to capture bigger share of creator market

Dive Brief: Tumblr has tapped a livestreaming solution from The Meet Group amid a new push into video, according to a news release. Powered by Livebox, Tumblr Live is already available to U.S. users, with plans for a global rollout. Livebox provides capabilities around video creation and monetization for brands and creators while reviewing content through a […]
2 min read
0
4
Next