1. Shopper & Customer

Almost half (45%) of retailers now experience customer churn rates upwards of 51%

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With the cost of living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage, suggests. Original research of over 1,000 European brands, including 500 UK businesses, by MoEngage in its latest 2023 Customer Retention Benchmark report showed that over […]

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