1. Media & Marketing

Leveraging subscriptions to grow revenue and loyalty

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Using a more creative as well as analytical focus on data, brands can not only defend but also grow their subscription businesses and retail offers to drive more revenues and increase customer loyalty, says Jason Smith, VP at MoEngage. There have of late been a few high-profile stories about failures in the subscription industry, but what […]

The post Leveraging subscriptions to grow revenue and loyalty appeared first on Modern Retail.

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