1. CPG: Food

Velveeta unveils cheese-inspired hair dye with Julia Fox

Written by Posted on Less than 0 min read

As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.  View Original Article Agencies Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel & Retailers

Doritos opens ghost kitchen catering to late-night cravings

Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi. View Original Article PepsiCo Ghost Kitchen Dept. Fresh Prepared MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

How media partners can communicate brand momentum in 2024

Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno. View Original Article Partnerships Consumers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. CPG: Food & Bev

Burger King taps longtime PepsiCo veteran as CMO

Most recently CMO of Mountain Dew, Pat O’Toole will help grow traffic, accelerate sales and support the chain’s Reclaim the Flame plan. View Original Article Executives Store Location Restaurants PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Ikea defies ‘don’t try this at home’ in debut creative from McCann

An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

Kraft Real Mayo claims mayo love can lead to more dating app matches

The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Meow Mix embraces ‘90s boy bands in latest entry to long-running campaign

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet. View Original Article Marketing: Social Media Dept. Pet TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Strategy

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019. View Original Article Restaurants Executives Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Nike broadens focus to holistic fitness with ‘Well Collective’

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport. View Original Article Health & Wellness Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. View Original Article Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon attempts to simplify data clean rooms with AWS tools

The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year. View Original Article Editor's Choice Amazon Data & Insights Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  View Original Article ESG and CSR Editor's Choice Marketing: OOH Marketing: Social Media Consumers PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L’Oréal to draw from a new playbook. View Original Article Consumers Dept. HBC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research. View Original Article Technology & Innovation Insight Providers Big Data Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high. View Original Article Thick Data Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle gears up for a fight with Street Fighter 6 activation

The fast casual chain is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch. View Original Article Restaurants Dept. Grocery Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Agencies & Vendors

Independent agency network Serviceplan Group expands into US

The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources. View Original Article Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Adult Beverage

Topo Chico boosts media spend as Molson Coors expands beyond beer

Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company. View Original Article CPG: Adult Beverage Coca Cola Dept. Adult Bev Dept. Beverage Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next