1. Data & Insights

Third-party data remains key even as cookieless world approaches

Written by Posted on Less than 0 min read

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Retailer Media

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals. View Original Article Albertsons / Safeway Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury. View Original Article Amazon Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Beverage

Peet’s Coffee brews large integrated campaign with Mischief

By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors posts strong Q4, full year results as marketing bets increase

The brewer increased marketing spend by over $50 million during the quarter in a likely attempt to capture market share from struggling competitor Bud Light. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Sonesta chief brand officer on building name recognition in a crowded market

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Shopper & Customer

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  View Original Article Consumers ESG and CSR Marketing: Digital Media Streaming Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Uber Eats readies post-checkout ads for Super Bowl LVII launch

Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service. View Original Article Delivery Ubereats Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Snap tests My AI sponsored links amid expansion of ad formats

The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories. View Original Article Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Adult Beverage

Anheuser-Busch looks beyond backlash with people-focused campaign

“That’s Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light’s summer campaign. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. View Original Article Marketing: OOH Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Mucinex invites players to crush Mr. Mucus in AI-powered game

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life. View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Asics latest Web3 play features tie-up with Solana Pay

The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity.  View Original Article Partnerships Crypto MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Nonfood

McDonald’s flaunts history of pop culture cameos in latest meal ploy

Drawing on Golden Arches nods in “Seinfeld,” “The Office” and more, the chain is enacting its biggest Famous Orders push to date ahead of a tie-in with “Loki.” View Original Article Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

WPP feels pinch of tech pullback as AI strategy comes into focus

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region. View Original Article Agencies AI Dept. Natural / Organic Strategy Technology & Innovation Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Food

General Mills names food specialist shop Ingredient as content marketing AOR

The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio. View Original Article Dept. Grocery General Mills MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. View Original Article Dept. Grocery Dept. Apparel PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

General Motors CMO Deborah Wahl to retire

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future. View Original Article Executives COVID19 Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

The Biggest Hidden Cost Impacting Marketing Teams in 2023

Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
Next