1. Department: Consumer Durables

Kopparberg launches Euro 2024 football shirt with UV ray-protection

As part of its “Drink Responsibly This Summer” campaign, Kopparberg has launched a UPF40 (Ultraviolet Protection Factor) football shirt, designed by Neverland. The Kopparberg shirt, which blocks 97.5% of UV rays, was made in response to stark findings around sun protection. Its consumer survey revealed that…

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