1. Technology & Innovation

Generative AI TuringBots Win Again In Forrester’s Top 10 Emerging Technologies

Written by Posted on Less than 0 min read

TuringBots Will Disrupt The Software Development Approach Forever — Here’s How We just published Forrester’s The Top 10 Emerging Technologies In 2023 report, and TuringBots are not onlyin the top 10 technology trends but are expected to deliver ROI much earlier than predicted in earlier research that we published for clients, all thanks to generative […]

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Channel & Retailers

US Top 10 Retailers: Total And E-Commerce Sales In 2022

Jitender Miglani, Principal Forecast Analyst Cindy Liu, Forecast Analyst DEC 20 2023 There is a significant difference between the US top 10 retailers based on total retail sales and e-commerce sales, per our 2023 Retail Competition Tracker, US. Walmart has emerged as the top player among the top 10 retailers in terms of total retail sales, […]
2 min read
0
  1. International

2023 Canada Net Promoter Score℠ (NPS) Rankings: Industries Lose Gains Made In 2022

Forrester just published The Canada Net Promoter Rankings, 2023 report, which includes the Net Promoter Score℠ (NPS) and industry rank for 100 brands across nine industries. We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]
< 1 min read
0
  1. Shopper & Customer

All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales

Should all brands sell directly to consumers online? How should brands work with online marketplaces? What does direct to consumer (DTC) mean for existing retail partner and distributor relationships? Consumer-facing brands still have a lot of questions about their DTC digital engagement and commerce capabilities. But the opportunities are not “one size fits all.” To […]
< 1 min read
0
  1. Holiday & Events

Five Holiday Shopping Trends That Will Surprise You

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings. View Original Article Amazon Editor's Choice Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology […]
< 1 min read
0
  1. Retail Operations

Generative AI Promises Conversational CX For Customers And CX Pros

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers. It has the […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management

The wealth management industry will once again see the rise of new and old forces that will confuse, help, and hinder investors. Savvy, forward-thinking managers will detect clear signals amid the noise. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential […]
< 1 min read
0
  1. Data & Insights

Digital Payments Have Surpassed Traditional Payments In The US

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash. View Original Article Data & Insights Consumers Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with […]
< 1 min read
0
  1. Data & Insights

To Build A GenAI-Powered Business App, You Need More Than An LLM

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy. You need way more than a customized large language model to build […]
< 1 min read
0
  1. Data & Insights

How Data Pros Can Help Build The Future Of Customer Experience Insights

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences. View Original Article Predictions and Forecasts Customer Experience Data & Insights Strategy Shoppers Forrester Member since December […]
< 1 min read
0
  1. Media & Marketing

How GenAI Will Reshape CRM’s Value

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM? As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […]
< 1 min read
0
  1. Technology & Innovation

We’re Launching Research On AI Alignment And Trust

I’m excited to share new research I’ve begun with my colleague Brandon Purcell, called Align by Design. We’re tackling what I believe to be the biggest technology challenge we face this decade – AI alignment. Come help us with this research. Today, enterprises are conflicted about AI – executives are giddy, compliance and risk personnel […]
< 1 min read
0
  1. Technology & Innovation

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]
< 1 min read
0
  1. Trends & External Forces

Forecasting The Future: Five Seismic Shifts That We Saw Coming

As Forrester approaches its 40th anniversary, we reflect on a few of the monumental changes that we correctly predicted. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology […]
< 1 min read
0
  1. Media & Marketing

TikTok Usage Plateaus Among US Gen Z Teens

The results of Forrester’s Youth Survey, 2023 are in. This annual survey examines consumer and online behaviors of US teens 12-17 years old. Weekly TikTok Usage Peaked In 2022, Yet Placed First With US Teens In 2023 Two years ago, we reported weekly usage of TikTok surpassed Instagram among US teens – with 63% using […]
< 1 min read
0
  1. Trends & External Forces

The Future Of Retail: Building Physical Stores For A Digital World

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes. View Original Article Brick and Mortar Editor's Choice Metaverse Predictions and Forecasts Shoppers Trends: Retail Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Data & Insights

Welcome To The Data-Deprived Future Of Frontline B2B Marketing

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. Google plans to deprecate third-party cookies for 1% of Chrome users in Q4 2024, and it has plans to phase out third-party cookies completely beginning in Q3 2024. When To Start Being Concerned About B2B Data Deprecation Should you start being […]
< 1 min read
0
  1. Data & Insights

A Guide For Understanding The Marketing Analytics Landscape

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to […]
< 1 min read
0
Next