1. Data & Insights

Welcome To The Data-Deprived Future Of Frontline B2B Marketing

Written by Posted on Less than 0 min read

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. Google plans to deprecate third-party cookies for 1% of Chrome users in Q4 2024, and it has plans to phase out third-party cookies completely beginning in Q3 2024. When To Start Being Concerned About B2B Data Deprecation Should you start being […]

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Data & Insights

Do You Understand GenAI? You Need To, Especially If You’re A CX Leader

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]
< 1 min read
0
  1. Technology & Innovation

Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk

With much anticipation, and two days before the UK’s AI Safety Summit, the White House published the Fact Sheet and full Executive Order (EO) on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence, signaling the government’s commitment to AI. The EO sets the tone for the administration’s agenda to bolster the nation’s […]
< 1 min read
0
  1. Technology & Innovation

Think AI Has Reshaped Cloud? Wait Until You See What’s Next.

Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
< 1 min read
0
  1. Holiday & Events

Five Holiday Shopping Trends That Will Surprise You

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares). All these factors mean that […]
< 1 min read
0
  1. Corporate Strategy

The Rise Of Experience-Fueled Growth

Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it. View Original Article Strategy Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Technology & Innovation

AI Advertising Is An Economic Multiplier, Provided You Own It

Marketers: Reconsider your cost-saving ambitions for AI advertising content development. A US District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that US copyright law does not “protect works generated by new forms of technology operating absent any guiding human hand.” […]
< 1 min read
0
  1. Data & Insights

A Guide For Understanding The Marketing Analytics Landscape

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to […]
< 1 min read
0
  1. Technology & Innovation

OpenAI Has Five Possible Paths To Monetization

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely. View Original Article AI ChatGPT Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Shopper & Customer

OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences

Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023. View Original Article AI Consumers Customer Experience ChatGPT Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, […]
< 1 min read
0
  1. Data & Insights

Anticipate Your Customers’ Next Best Experiences

The future of experiences will be driven by analytics, and many of them will be anticipatory. View Original Article Data & Insights Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology […]
< 1 min read
0
  1. Data & Insights

Humane’s Ai Pin Will Inspire The Very Device It Seeks To Replace

Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing of the past. But to get people’s heads back up and out of their devices means changing the paradigm of how we learned to interact with […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory […]
< 1 min read
0
  1. Trends & External Forces

The Future Of Retail: Building Physical Stores For A Digital World

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes. View Original Article Editor's Choice Brick and Mortar Trends: Retail Shoppers Predictions and Forecasts Metaverse Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Trends & External Forces

US Retail And E-Commerce Sales Trends, 2023

In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023. Retail sales growth in the United States is currently gradually decelerating, which can be attributed to three key factors: The substantial savings that households accumulated during the […]
3 min read
0
  1. Media & Marketing

TikTok Usage Plateaus Among US Gen Z Teens

The results of Forrester’s Youth Survey, 2023 are in. This annual survey examines consumer and online behaviors of US teens 12-17 years old. Weekly TikTok Usage Peaked In 2022, Yet Placed First With US Teens In 2023 Two years ago, we reported weekly usage of TikTok surpassed Instagram among US teens – with 63% using […]
< 1 min read
0
  1. Technology & Innovation

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]
< 1 min read
0
  1. Retail Operations

Generative AI Promises Conversational CX For Customers And CX Pros

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers. It has the […]
< 1 min read
0
  1. Technology & Innovation

Self-Aware AI Is Here – Just Not How You Imagine

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI. A year ago […]
< 1 min read
0
Next