1. Media & Marketing

TikTok Usage Plateaus Among US Gen Z Teens

Written by Posted on Less than 0 min read

The results of Forrester’s Youth Survey, 2023 are in. This annual survey examines consumer and online behaviors of US teens 12-17 years old. Weekly TikTok Usage Peaked In 2022, Yet Placed First With US Teens In 2023 Two years ago, we reported weekly usage of TikTok surpassed Instagram among US teens – with 63% using […]

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Retail Operations

Digital CX and Design Trends Worth Watching in 2024

Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024. View Original Article Customer Experience Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business […]
< 1 min read
0
  1. Trends & External Forces

NPS US Benchmarks 2023: Fewer Brands Show Improvement

New analyses from Forrester’s Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022. View Original Article Customer Experience Predictions and Forecasts Shoppers Forrester Member since December 5, 2020 Loading + Follow Following Forrester […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: CMOs Prioritize Practicality Over Purpose

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024. View Original Article AI Editor's Choice Government Predictions and Forecasts Technology & Innovation Trends: Marketing Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one […]
< 1 min read
0
  1. Technology & Innovation

Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX. If you’ve already heard what Adobe rolled out, skip ahead — but in case you haven’t, here’s a recap […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares). All these factors mean that […]
< 1 min read
0
  1. Data & Insights

Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

All the flashiest demos of generative AI show chatbots that can query the enterprise environment for just about anything imaginable. Want to know all the vulnerabilities you have? How many devices are unprotected on the network? Whether you’ve been hit with Scattered Spider in the last six months? Well then, Security Wingman™, Caroline™, Scorpio™, or […]
< 1 min read
0
  1. Shopper & Customer

Three Signs That Consumers’ Impulsive Spending Is Growing

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Offline, brands and retailers for years have […]
< 1 min read
0
  1. Technology & Innovation

The GenAI Imperative

Generative AI isn’t crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now. In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and […]
6 min read
0
  1. Holiday & Events

’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series

The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series. View Original Article Holiday & Events Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in […]
< 1 min read
0
  1. Data & Insights

Digital Payments Have Surpassed Traditional Payments In The US

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash. View Original Article Data & Insights Consumers Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with […]
< 1 min read
0
  1. Technology & Innovation

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region. View Original Article Strategy Technology & Innovation Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management

The wealth management industry will once again see the rise of new and old forces that will confuse, help, and hinder investors. Savvy, forward-thinking managers will detect clear signals amid the noise. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory […]
< 1 min read
0
  1. Corporate Purpose

One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQ+ and conservative communities for their transgression of core brand values. […]
< 1 min read
0
5
  1. Data & Insights

People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI. View Original Article AI Marketing: Voice Technology & Innovation Forrester Member since […]
< 1 min read
0
  1. Data & Insights

From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution

Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used in the posters caused immediate backlash among commercial artists and consumers over their inaccuracy and lack of production quality. One depicts a military gun boat on […]
< 1 min read
0
  1. Technology & Innovation

Think AI Has Reshaped Cloud? Wait Until You See What’s Next.

Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
< 1 min read
0
  1. Data & Insights

Very Human Takeaways From An AI Event

Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World?” View Original Article AI Data & Insights Technology & Innovation Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory […]
< 1 min read
0
  1. Technology & Innovation

Announcing The Forrester Wave™: iPaaS, Q3 2023

The Forrester Wave™: Integration Platform As A Service (iPaaS), Q3 2023 is live! iPaaS continues to be a key part of application architecture. It’s used for both modern, cloud-native systems and rejuvenating investments in legacy systems. It is also growing in relevance for business automation. These valuable use cases have resulted in strong growth for […]
< 1 min read
0
  1. Shopper & Customer

Don’t Let Customer Journeys Be Misunderstood

The plea of the song “Don’t Let Me Be Misunderstood” is spot on for customer journeys: In the 60 years since the track was written, a variety of artists are still creating their own versions. Made a classic by Nina Simone, the Animals turned it into a commercial, upbeat tune; the group Santa Esmeralda into […]
< 1 min read
0
Next