1. Shopper & Customer

All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales

Written by Posted on Less than 0 min read

Should all brands sell directly to consumers online? How should brands work with online marketplaces? What does direct to consumer (DTC) mean for existing retail partner and distributor relationships? Consumer-facing brands still have a lot of questions about their DTC digital engagement and commerce capabilities. But the opportunities are not “one size fits all.” To […]

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Trends & External Forces

US Offline Retail Sales Will Reach $4.2 Trillion By 2028

Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!” View Original Article Technology & Innovation Trends: Retail Predictions and Forecasts Editor's Choice Forrester Member since December […]
< 1 min read
0
5
  1. Corporate Strategy

The Rise Of Experience-Fueled Growth

Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it. View Original Article Strategy Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Holiday & Events

Five Holiday Shopping Trends That Will Surprise You

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management

The wealth management industry will once again see the rise of new and old forces that will confuse, help, and hinder investors. Savvy, forward-thinking managers will detect clear signals amid the noise. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential […]
< 1 min read
0
  1. Media & Marketing

Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people. And, it’s a milestone that many thought may never happen: In […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Prime Day 2023: How Retailers And Brands Stacked Up Against Amazon

Retailers and brands were looking to compete with Amazon’s two-day sale this year. Tune in to our key takeaways and analysis for Prime Day. View Original Article Amazon Holiday & Events Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. […]
< 1 min read
0
  1. Corporate Strategy

The Top Five Priorities For A New Revenue Enablement Leader

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite. If you’re a newly […]
< 1 min read
0
  1. Channel & Retailers

US Top 10 Retailers: Total And E-Commerce Sales In 2022

Jitender Miglani, Principal Forecast Analyst Cindy Liu, Forecast Analyst DEC 20 2023 There is a significant difference between the US top 10 retailers based on total retail sales and e-commerce sales, per our 2023 Retail Competition Tracker, US. Walmart has emerged as the top player among the top 10 retailers in terms of total retail sales, […]
2 min read
0
  1. Shopper & Customer

Unlock Loyalty Throughout The Customer Lifecycle

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
< 1 min read
0
  1. Technology & Innovation

Self-Aware AI Is Here – Just Not How You Imagine

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI. A year ago […]
< 1 min read
0
  1. Shopper & Customer

AI Will Transform Customer Service Interactions As A Collaborative Partner

Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective. View Original Article AI Partnerships Technology & Innovation Shoppers Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms […]
< 1 min read
0
  1. Data & Insights

What Are The Hottest Data Management Trends? Find Out At the Data Strategy & Insights 2023

Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management – which includes data ingestion, […]
< 1 min read
0
  1. Data & Insights

Digital Payments Have Surpassed Traditional Payments In The US

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash. View Original Article Data & Insights Consumers Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with […]
< 1 min read
0
  1. Department: HBC

Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right

In the eponymous fairy story, Goldilocks was a little girl in search of perfection. The porridge she stole from unsuspecting bears shouldn’t be too hot or too cold, but just right. Their chairs and beds shouldn’t be too hard or too soft for her, but just right. Her search for perfection inspired the latest collaboration […]
< 1 min read
0
  1. Trends & External Forces

Anti-Predictions: Here’s What Won’t Happen In 2024

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024. View Original Article Editor's Choice Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with […]
< 1 min read
0
  1. Data & Insights

Humane’s Ai Pin Will Inspire The Very Device It Seeks To Replace

Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing of the past. But to get people’s heads back up and out of their devices means changing the paradigm of how we learned to interact with […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory […]
< 1 min read
0
  1. Data & Insights

Do You Understand GenAI? You Need To, Especially If You’re A CX Leader

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]
< 1 min read
0
  1. Associates & Employees

Will Generative AI Replace Frontline B2B Marketers?

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]
< 1 min read
0
Next