1. Department: HBC

Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right

Written by Posted on Less than 0 min read

In the eponymous fairy story, Goldilocks was a little girl in search of perfection. The porridge she stole from unsuspecting bears shouldn’t be too hot or too cold, but just right. Their chairs and beds shouldn’t be too hard or too soft for her, but just right. Her search for perfection inspired the latest collaboration […]

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Agencies & Vendors

Think You Know POS? You Might Be Surprised.

Our newly published report, The Point-Of-Service Landscape, Q3 2023, lists the 18 most notable vendors in the space and details the 10 most important use cases that they’re focusing on for clients today. Read this blog for an early look at our findings. View Original Article Vendors Predictions and Forecasts Forrester Member since December 5, […]
< 1 min read
0
  1. Technology & Innovation

Self-Aware AI Is Here – Just Not How You Imagine

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI. A year ago […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments

The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms […]
< 1 min read
0
  1. Data & Insights

The Latest And Greatest Marketing Measurement Service Providers

The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
< 1 min read
0
  1. Data & Insights

A Guide For Understanding The Marketing Analytics Landscape

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to […]
< 1 min read
0
  1. Shopper & Customer

Consumer Spending Trends — 2023 Edition

Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]
< 1 min read
0
  1. Shopper & Customer

Three Signs That Consumers’ Impulsive Spending Is Growing

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Offline, brands and retailers for years have […]
< 1 min read
0
  1. Shopper & Customer

OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences

Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023. View Original Article AI ChatGPT Consumers Customer Experience Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, […]
< 1 min read
0
  1. Technology & Innovation

Marketing And Sales Can’t Align Without This

Are your marketing and sales functions aligned? It may depend on who you ask. Business and technology decision-makers who work in sales are almost twice as likely as those in marketing to say that marketing operates independently or is minimally aligned with other internal functions. Whether the disconnect is more perception or reality, the results […]
< 1 min read
0
  1. Technology & Innovation

Generative AI TuringBots Win Again In Forrester’s Top 10 Emerging Technologies

TuringBots Will Disrupt The Software Development Approach Forever — Here’s How We just published Forrester’s The Top 10 Emerging Technologies In 2023 report, and TuringBots are not onlyin the top 10 technology trends but are expected to deliver ROI much earlier than predicted in earlier research that we published for clients, all thanks to generative […]
< 1 min read
0
  1. Corporate Strategy

The Rise Of Experience-Fueled Growth

Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it. View Original Article Strategy Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Shopper & Customer

Introducing Forrester’s Generative AI Consumer Outlook Quarterly Blog Series

Generative AI continues to be the topic du jour as businesses race to understand the technology for fear of being left behind. But what about consumers? Forrester is closely tracking this. I’ll be taking you through how consumers know, feel, and use generative AI every quarter. And no, this blog post was not written by […]
< 1 min read
0
  1. Trends & External Forces

NPS US Benchmarks 2023: Fewer Brands Show Improvement

New analyses from Forrester’s Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022. View Original Article Shoppers Predictions and Forecasts Customer Experience Forrester Member since December 5, 2020 Loading + Follow Following Forrester […]
< 1 min read
0
  1. Shopper & Customer

50/50: Gratuity Has Reached A Tipping Point

Tipping fatigue is growing as automatic prompts on digital points of sale proliferate. Find out the consumer sentiment on this hot topic. View Original Article Consumers Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings. View Original Article Editor's Choice Amazon Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology […]
< 1 min read
0
  1. Media & Marketing

How GenAI Will Reshape CRM’s Value

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM? As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness

As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future. View Original Article COVID19 Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Retail Operations

Generative AI Promises Conversational CX For Customers And CX Pros

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers. It has the […]
< 1 min read
0
  1. Data & Insights

Digital Payments Have Surpassed Traditional Payments In The US

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash. View Original Article Consumers Data & Insights Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with […]
< 1 min read
0
  1. Technology & Innovation

The GenAI Imperative

Generative AI isn’t crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now. In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and […]
6 min read
0
Next