1. Media & Marketing

How GenAI Will Reshape CRM’s Value

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM? As the possibilities become more within reach, we use this comparison to manage expectations on how genAI for CRM will extend the capabilities of marketers, sellers, […]

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