1. Shopper & Customer

Gen Z Consumers Set to Revolutionize Industries – from Finance to Health, Housing, Entertainment and Retail – and Drive New Tech Investment

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SAN FRANCISCO–(BUSINESS WIRE)–Last year, Gen Zers—born between 1997 and 2012—surpassed millennials to become the most-populous generation on Earth, representing more than 25% of the global population and an estimated $360 billion in purchasing power. But to tap that vast pool of consumer spending, today’s businesses must adapt to Gen Zers’ materially-different preferences and behaviors compared with other generations—and pivot accordingly, according to global, technology-focused investment fi

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