1. Corporate Purpose

Comscore, ANA’s SeeHer develop gender equality insights tool

Written by Posted on Less than 0 min read

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG & FMCG

Axe enlists Lil Baby to redefine premium through national push

“The Fine Fragrance G.O.A.T.” markets the brand’s affordable line of premium products and looks to appeal to Gen Z with themes like gaming. View Original Article Consumers Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Agencies & Vendors

Kimberly-Clark hands US media duties to Publicis amid digital transformation

The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero. View Original Article Agencies Insight Providers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

WPP CEO considers AI’s potential for agencies

On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term. View Original Article Agencies Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Ford builds gamer van for TwitchCon road trip

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Technology & Innovation

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience

Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film. View Original Article Gaming Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Restaurants

Applebee’s taps NFL star as undercover server to promote new burger

To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food

Velveeta unveils cheese-inspired hair dye with Julia Fox

As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game. View Original Article Dept. Dairy KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Mod Op acquires RTO+P for more creative firepower

Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism. View Original Article Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Data & Insights

Inside Google’s plans for improving paid search with generative AI

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live. View Original Article Dept. Perimeter Consumers Technology & Innovation Google Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. View Original Article Mars Inc. Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms. View Original Article Big Data Data & Insights Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Reddit signs 3 independent agencies as it scales ad biz

Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses. View Original Article Agencies Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. View Original Article Marketing: OOH Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. View Original Article AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retail Ecosystem

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z. View Original Article Consumers Holiday & Events Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Retailer Media

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.  View Original Article Editor's Choice Amazon Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Dove, animated influencer promote mental health ahead of Thanksgiving

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.  View Original Article Marketing: Social Media Health & Wellness Holiday & Events ESG and CSR Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: HBC

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. View Original Article Holiday & Events Procter & Gamble MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

In the days following the mixed-reality headset’s launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt. View Original Article Holiday & Events Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Mastering cookie deprecation: 3 essential insights for marketers

It’s important to prioritize zero- and first-party data and remain focused on the consumer, according to Tim Braz, chief revenue officer at PCH Media. View Original Article Data & Insights Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next