1. Media & Marketing

Unilever spins TikTok soap opera as part of #CleanTok sponsorship

Written by Posted on Less than 0 min read

A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

How Bomb Pop connects with tweens to boost sales

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.  View Original Article Target Marketing: Social Media TikTok Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Coke helps festival-goers drop a track with generative AI music studio

The immersive experience generates a song, music video and album cover after attendees answer a series of questions. View Original Article AI Coca Cola Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

The bad ad ecosystem: Here’s what the research says

As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report. View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. View Original Article Data & Insights Marketing: Direct & Personalization Marketing: In Store Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC

Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time. View Original Article Marketing: Social Media TikTok Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

How luxury brands can drive results for paid ads on LinkedIn

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals. View Original Article Marketing: Social Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

Cutwater comes to the aid of holiday hosts with cocktail helpline

A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage Holiday & Events Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: HBC

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. View Original Article Procter & Gamble Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Adult Beverage

AB InBev shifts focus to core consumer as Bud Light woes ding US revenue

Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward. View Original Article Dept. Adult Bev Dept. Beverage Results & Investment Consumers CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Inside J.C. Penney’s holiday marketing strategy

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.   View Original Article Strategy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok experiments with ad-free subscriptions

The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions.  View Original Article TikTok Meta (Facebook) Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Advertising Week begins: How marketers can make the most of the industry bonanza

The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media. View Original Article AI Data & Insights Marketing: Retail Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury. View Original Article Amazon Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. ESG

Impossible Foods goes small for Earth Day

The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint. View Original Article Dept. Fresh Dept. Grocery ESG and CSR Holiday & Events Marketing: Social Media Sustainability Trends: Food and Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans. View Original Article Dept. Fresh PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Nielsen’s cross-platform measurement product sets launch date

Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences. View Original Article Big Data Insight Providers Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.   View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Ford shifts toward purpose in latest ‘Built Ford Proud’ installment

The campaign spotlights Ford drivers and their passions and includes tie-ups with actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny. View Original Article Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Microsoft details plans to enrich AI-powered Bing as availability broadens

A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer

The luxury watch brand is celebrating 60 years of its iconic Carrera model with a five-minute, star-studded spot celebrating its racing heritage. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next