1. Agencies & Vendors

Retail Brands Product Launches Outpace CPG Brands

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While the number of new product introductions has fallen during the first two years of the pandemic — with Retail Brands (private brands) introducing nearly 34% fewer products in 2020 and 54% fewer products in 2021— new CPG Brands dropped substantially more—down 46% and 65% respectively—compared to 2019. Amidst the overall pullback in 2020, Private

The post Retail Brands Product Launches Outpace CPG Brands appeared first on Retail Brands Institute.

Christopher Durham

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The Retail Brands Institute is a global professional membership organization representing the entire private brand/private label/store brand/own brand industry. RBI’s mission is to foster and grow consumer-focused and thriving retail brands. https://retailbrandsinstitute.org/
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