CNN Takes a Look at Costco’s Kirkland Signature

The national media continues its fascination with Retail Brands (private brand) with the new article from CNN Business “Why every Costco product is called ‘Kirkland Signature” by Nathaniel Meyersohn. The piece takes a look at the history and mystery of Costco’s iconic Kirkland Signature brand.Why every Costco product is called ‘Kirkland SignatureCostco’s Kirkland Signature brand

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Bull Horn

Retail Brands Institute Member since January 31, 2022

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The Retail Brands Institute is a global professional membership organization representing the entire private brand/private label/store brand/own brand industry. RBI’s mission is to foster and grow consumer-focused and thriving retail brands. https://retailbrandsinstitute.org/