1. Corporate Strategy

Lulus to open first retail store in years

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Dive Brief

The fashion company’s space in California is 6,000 square feet and comes after the brand hosted a pop-up in the area.

Published Nov. 30, 2023

Exterior of Lulus' pink retail store on Melrose Avenue

Lulus’ storefront. The brand first opened a store in 1996 before shifting its distribution strategy.

Courtesy of Lulus

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