1. Department: Consumer Durables

Doing the right thing comes with a cost for Adidas

Written by Posted on Less than 0 min read

Adidas reported a loss of $763 million in the fourth quarter. The brand terminated its deal with Ye, formerly known as Kanye West, after the rapper expressed antisemitic beliefs in various forums. The sportswear brand is forecasting its first annual loss in 31 years.

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