1. Department: Adult Beverage

Alcohol purchasing trends are changing — here’s what the numbers say

Written by Posted on Less than 0 min read

As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Beverage

How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. View Original Article Dept. Natural / Organic Consumers Health & Wellness Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Trends & External Forces

Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB

Channels with “privacy by design solutions” are expected to outpace the market going forward. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. CPG: Adult Beverage

Topo Chico boosts media spend as Molson Coors expands beyond beer

Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company. View Original Article Coca Cola Dept. Adult Bev Dept. Beverage Partnerships CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Strategy

Booking.com launches ChatGPT trip planning feature

The company’s app integrates the generative AI tool directly into its accommodation booking experience. View Original Article Technology & Innovation ChatGPT Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Department: Consumer Durables

Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game. View Original Article Gaming Partnerships Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Brandtech Group acquires Jellyfish to create $1B digital marketing agency

The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. View Original Article Agencies Data & Insights Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. View Original Article Dept. Grocery Dept. Apparel PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Silk gives nepo babies milk mustaches to boost plant-based alternative

Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O’Neal give “Got milk?” and its iconic mustaches a plant-based spin. View Original Article Dept. Dairy Health & Wellness Trends: Food and Beverage Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. View Original Article Marketing: Digital Media Pricing & Promotions Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Delivery

Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring. View Original Article Food Delivery Amazon DoorDash Consulting MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Insight Providers Data & Insights Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework. View Original Article Dept. Adult Bev Holiday & Events CPG: Adult Beverage ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Beverage

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. View Original Article Coca Cola Editor's Choice AI Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

X enlists IAS to provide pre-bid brand safety certification

The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit. View Original Article Twitter ESG and CSR Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Adult Beverage

Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors. View Original Article Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi celebrates 125 years: Inside the marketer’s media blitz

A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo. View Original Article Marketing: Brand PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Meta makes it easier to apply deals in-feed for Facebook

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends. View Original Article Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Disney+ launches ad-supported tier with 100+ advertisers

Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges. View Original Article Editor's Choice Dept. Grocery Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Consumer Durables

Campaign Trail: Adidas takes football off the pitch to elevate female stars

Timed to the Women’s World Cup, “Play Until They Can’t Look Away” celebrates a generation of players helping to bring full equality to the game. View Original Article Dept. Apparel Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Meta bets its advertising scale can differentiate new generative AI tools

DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July. View Original Article Dept. HBC Technology & Innovation Dept. Nonfood Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
Next