Momentum Commerce's articles

  1. Retailer Media
This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I came out of school with a degree in […]
  1. Channel: Ecommerce & Digital
Beauty influencer Brad Mondo founded XMONDO in 2020, and in the two years since, the brand has grown into a multi-million dollar hair product business. Each product is cultivated by Brad and the XMONDO team’s years of experience in the hair industry, and long-standing experimentation with styling and coloring products. Initially, Brad and the XMONDO […]
  1. Stores & Formats
Momentum Commerce is co-hosting a dinner with Perpetua at The Florentine in Chicago during IRCE! This will be a fun, intimate dinner with your fellow eCommerce practitioners following Day 1 of the show. Location & Details Date: Wednesday, May 11th 2022 Time: 7:30pm CT Location: The Florentine – 151 W Adams St, Chicago, IL 60603 […]
  1. Corporate Finance
What indicates true growth on Amazon is not just growing sales, but actually growing sales faster than the category at large – i.e. capturing market share. The challenge is that with the mix of well-heeled legacy brands and agile newcomers all selling on Amazon, every brand is facing competition encompassing a wide spectrum of potential […]
  1. Department: Consumer Durables
Particularly over the last several years, Amazon has put a particular emphasis on its fashion offerings. The end result is that Amazon is now the biggest clothing retailer in the United States, according to Wells Fargo – significantly ahead of second-place Walmart. Yet the dynamics at play within the Amazon Clothing, Shoes & Jewelry category […]
  1. Retailer Media
This is the first of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I’ve been in digital marketing and eCommerce my entire […]
  1. Data & Insights
Momentum Commerce, a modern digital retail consultancy, today announced the launch of app.momentumcommerce.com – a platform containing reporting, insights, and advanced strategic tools that helps brands understand what is happening in their Amazon business, why it happened, and what they should do to grow. The new Web-based software connects multiple years’ worth of Amazon search […]
  1. Channel: Ecommerce & Digital
Amazon’s Choice badges, which are awarded on a search term-by-search term basis, are a powerful indicator to consumers that a certain product is a good, reputable option to purchase. Unlike the ‘Best Seller’ badge, which relates solely to Best Seller Rank (BSR), Amazon’s method of determining which products get the Amazon’s Choice badge on a […]
  1. Channel: Ecommerce & Digital
What makes Amazon sales of a given product grow the most? It’s showing up in the right Amazon searches, in the right placements. Underscoring this is one of Amazon’s newest tools, Product Opportunity Explorer (presently in beta), which provides the exact 90-day search frequency of individual search terms. This is tremendously valuable in determining the […]
  1. Channel: Ecommerce & Digital
Jordan Witmer manages Retail Media and Performance Marketing at Johnson & Johnson. Particularly over the last 10 years, in the face of exploding competition from independents, legacy CPG brands have wrestled with what constitutes success when it comes to eCommerce and online marketing channels. For decades, national brands could rely on brand marketing driving awareness, […]
  1. Data & Insights
Whenever brands begin selling in a new category on Amazon – whether it’s their first category or just an expansion of existing business – a common question is the level of competition in that category. With new entrants, advertising is a must to jump start sales velocity, but the level of existing competition can help […]
  1. Channel: Ecommerce & Digital
Last week, our director of media services Kelsey Robb was named as one of the 42 Rising Stars of Ad Tech by Business Insider. While the piece itself focuses more on Kelsey’s role at Momentum Commerce, it’s worth highlighting in a bit more detail about why she was nominated for the award in the first […]