1. Data & Insights

Klarna adds AI-driven shopping lens to app

Written by Posted on Less than 0 min read

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Dive Brief

The tool, which lets users search for items based on a photo, comes amid a slew of new features.

Published Oct. 16, 2023

A brand image of Klarna's shopping app

A person using the Klarna app. As part of its new features, shoppers can use photos to find customer reviews, different colors and variants of an item available online, and compare prices with just a barcode.

Courtesy of Klarna

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