1. Department: Consumer Durables

Kim Kardashian’s Skims launches into men’s

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Dive Brief

Skims Mens debuts exclusively on the brand’s website on Thursday and will include T-shirts, tanks, boxers and briefs.

Published Oct. 24, 2023

Celebrity Kim Kardashian poses behind a bright blue Skims retail product display

Kim Kardashian poses behind a bright blue Skims retail product display. The brand, founded in 2019, reached a $4 billion valuation in July.

Permission granted by Skims

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