1. Department: Beverage

Dr Pepper Quickly Becoming America’s Favorite Beverage

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Dr Pepper has made a remarkable ascent in the American soda market, now sharing the second spot with Pepsi, a position Pepsi has comfortably held for much of the past two decades. According to new data from Beverage Digest, Dr Pepper has climbed from fifth place in 2000 to its current second position, nearly matching Pepsi’s market share. This marks a significant shift in the soft drink landscape, where Coca-Cola continues to reign supreme.

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