1. Media & Marketing

Chiquita banana embraces color, positivity with Romero Britto collaboration

Written by Posted on Less than 0 min read

The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food

Heinz connects with past viral stars for new sauce drops

To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame. Dive Brief: Heinz has enlisted past viral stars to market the release of six limited-time sauces that are part of its “15 Minutes of Flavor” campaign, per details shared with Marketing Dive. Rebecca Black, […]
2 min read
0
  1. Media & Marketing

75% of marketers expect to spend more on TikTok even as ban looms

Despite security concerns and the possibility of a ban by the U.S. government, three in four marketers expect to increase spending on TikTok in the next 12 months, according to a Capterra survey of 300 marketers at businesses in the U.S. A TikTok ban would have a moderate to significant impact on achieving social media marketing or […]
2 min read
0
  1. CPG: Food

Bear Naked helps identify nudity-friendly hiking trails with GPS app

Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media. View Original Article Marketing: Social Media ESG and CSR Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. View Original Article AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

In the days following the mixed-reality headset’s launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt. View Original Article Holiday & Events Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Google rolls out slate of AI-powered Android updates

Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app. View Original Article AI Technology & Innovation Government Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. ESG

Do Meta, Snap’s new AI bets signal a social media shift?

This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. View Original Article Meta (Facebook) ESG and CSR ChatGPT Marketing: Social Media Marketing: Voice Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Department & Category

Pop-Tarts unveils edible mascot for inaugural bowl game

Part of the brand’s new creative direction, the mascot will be available as a snack for the winner of the college football game. View Original Article Dept. Grocery Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads

Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it’s just people using different tools.” View Original Article AI Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Beverage

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. View Original Article Metaverse Dept. Beverage Dept. Grocery Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

WSJ: YouTube vies for NFL Sunday Ticket to shore up streaming position

Talks for the package, which are reportedly far along, show the league continuing its move toward a digital-first future. View Original Article Marketing: Digital Media Marketing: Social Media Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019. View Original Article Executives Strategy Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L’Oréal to draw from a new playbook. View Original Article Dept. HBC Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay deepens World Cup strategy with age-old naming debate

“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases. View Original Article PepsiCo Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

P&G’s Native leans into naughty and nice this holiday season

The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Media & Marketing

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Beverage

Coke transforms QR codes into art to drive OOH engagement

The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. View Original Article Agencies AI Marketing: OOH Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Netflix shows meet Lacoste’s crocodile in new apparel collection

Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.” View Original Article Dept. Apparel Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Operations & Supply Chain

Advertising returns to depicting women more frequently in domestic roles, study finds

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates. View Original Article Technology & Innovation Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
Next