Retailers, including Foot Locker and CVS, are appointing chief customer officers (CCOs) in response to changing consumer behavior and slumping sales. CCOs focus on the entire shopping journey, aiming to strengthen brand-consumer relationships and drive loyalty. This shift represents an evolution rather than an elimination of the CMO role, with the CCO tasked with building…
View Original Article
RetailWire is retailing’s premier online discussion forum, serving the industry as a free resource for over 18 years with compelling content that goes well beyond conventional headline reporting. Each business morning, our editors post timely topics worthy of commentary by the RetailWire BrainTrust panel of industry experts and general readership. The results are virtual round tables of industry opinion and advice covering the most dynamic trends and issues affecting the retailing industry.
https://retailwire.com/
Do you like RetailWire's articles? Follow on social!