1. Trends & External Forces

Straight Talk Wireless stands up to competition with Jim Gaffigan spot

Written by Posted on Less than 0 min read

A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. View Original Article Agencies Predictions and Forecasts Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Delivery

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk. View Original Article Ubereats Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Meta bets its advertising scale can differentiate new generative AI tools

DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July. View Original Article Meta (Facebook) Dept. HBC Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

What marketers need to know about Gen Alpha

The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study. View Original Article Consumers Technology & Innovation Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Thick Data Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Beverage

Olipop seeks best friend creator duo for expenses-paid national tour

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Kraft cooks up brand refresh, creative platform for unified sauce line

The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft.” creative platform that includes a playful content series across TikTok, YouTube and Instagram. View Original Article KraftHeinz Marketing: Social Media Meta (Facebook) TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

Daniel Craig cuts loose in Paris for dancy new Belvedere ads

Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Trends & External Forces

How CMOs can adopt the mindset of a futurist

While predicting the future can be a fool’s errand, CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune. View Original Article Insight Providers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Nonfood

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Dive Brief: Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles as a fridge to keep beverages cold, per details shared with Marketing Dive. Dubbed “TH3 G4M1NG FR1DG3” […]
3 min read
0
  1. Data & Insights

Warner Bros. Discovery unveils first-party data platform to unify video

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3. View Original Article Data & Insights Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.  View Original Article Amazon Walmart Marketing: Digital Media Marketing: Retail Media Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Agencies & Vendors

WPP CEO considers AI’s potential for agencies

On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term. View Original Article Agencies Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Miller High Life, Planters nod to dive bars and ballparks in co-branded push

The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Holiday & Events

Danny DeVito dreams up big game commercial for Jersey Mike’s

The QSR chain describes what its big game commercial would look like — despite not running one this year. View Original Article Holiday & Events Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Purpose

ANA: Marketing workforce diversity slips, reversing yearslong trend

While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body. View Original Article Associates Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

WPP feels pinch of tech pullback as AI strategy comes into focus

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region. View Original Article Agencies AI Dept. Natural / Organic Strategy Technology & Innovation Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically. View Original Article Streaming ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

NFL makes Horizon global AOR for its media business

The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment. View Original Article Data & Insights Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next