1. Trends & External Forces

Squishmallows Launches Legal Fight Against Build-A-Bear ‘Knockoffs’

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Warren Buffett is taking on Build-A-Bear, and he’s not backing down. His Jazwares company, which produces the wildly popular Squishmallows plush toys, has sued Build-A-Bear Workshop, saying its Skoosherz line of toys is a “knockoff” of their idea.

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