1. Retail Ecosystem

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

Written by Posted on Less than 0 min read

Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Stores & Formats

Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations. View Original Article Marketing: In Store Brick and Mortar MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

ESPN’s in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Trends & External Forces

Why health marketers need data correlations that go beyond the surface

For effective targeting, brands need health interest data that offers a whole-person understanding. View Original Article Data & Insights Health & Wellness Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

General Motors, Netflix team for strategic alliance around EVs

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push. View Original Article Partnerships Sustainability Holiday & Events Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Partnerships & Alt Profit

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz. View Original Article Marketing: Social Media Partnerships NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Peloton’s latest brand revamp arrives as revenue drops 22%

The company is attempting to reposition itself from an in-home exercise brand to one for fitness enthusiasts of all levels no matter their location.  View Original Article Store Location Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Beverage

Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands

Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Shopper & Customer

Crown Royal’s digital collectible sends care packages to troops

Consumers can nominate someone they think is deserving of a digital crown through the end of the year. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Coke’s holiday strategy leans into streaming with Prime Video anthology

A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe. View Original Article Strategy Marketing: Digital Media Holiday & Events Streaming Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Keurig partners with Rolling Stones for iced coffee kit

The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify. View Original Article Dept. Beverage Marketing: Brand Marketing: Broadcast Marketing: Social Media Partnerships Streaming TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Operations & Supply Chain

Advertising returns to depicting women more frequently in domestic roles, study finds

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates. View Original Article Technology & Innovation Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. ESG

Impossible Foods goes small for Earth Day

The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint. View Original Article Trends: Food and Beverage Holiday & Events ESG and CSR Dept. Fresh Dept. Grocery Marketing: Social Media Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Trends & External Forces

Tito’s vodka rolls out autonomous Spokescart in first major brand platform

The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals. View Original Article Dept. Adult Bev Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Stores & Formats

Sociable: Is X seeing more usage? New reports indicate rising web traffic

Various sources suggest that the platform formerly known as Twitter is seeing more traffic, but is that the whole story? View Original Article Twitter Marketing: Social Media Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

YouTube reclaims VidCon title sponsorship, replacing TikTok

The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor. View Original Article Google Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments. View Original Article Data & Insights Strategy Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Addressable TV stakeholders form trade organization as ad spend grows

Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research. View Original Article Marketing: Broadcast Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Adult Beverage

Busch Light argues against space travel for Earth Month push

The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space.  View Original Article Dept. Adult Bev Dept. Beverage Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
Next