1. Stores & Formats

True Classic debuts its first owned and operated store

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Dive Brief

The DTC brand plans to add three locations by the end of the year. The openings come after the company opened stores in partnership with Leap.

The True Classic Houston storefront.

The True Classic Houston storefront. The DTC men’s apparel brand plans to expand its footprint by up to 100 stores over the next two to four years.

Courtesy of True Classic

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