1. Media & Marketing

Google Ads Q&A: Budget, Keywords, Search Network

Written by Posted on Less than 0 min read

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.

The post Google Ads Q&A: Budget, Keywords, Search Network appeared first on Practical Ecommerce.

View Original Article
Member since
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants. https://www.practicalecommerce.com/
Do you like Practical Ecommerce's articles? Follow on social!

More from Practical Ecommerce

  1. Shopper & Customer

8 Customer Service Channels for Ecommerce

Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each. The post 8 Customer Service Channels for Ecommerce appeared first on Practical Ecommerce. View Original Article Data & Insights Shoppers Practical Ecommerce Member since November 21, 2020 Loading + Follow Following Practical […]
< 1 min read
0
  1. Holiday & Events

Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday

U.S. consumers spent freely this year during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis. The post Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday appeared first on Practical Ecommerce. View Original Article Consumers Data & Insights Holiday & Events Practical Ecommerce Member […]
< 1 min read
0
  1. Holiday & Events

5 Tips for After-Christmas Promotions

The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost. The post 5 Tips for After-Christmas Promotions appeared first on Practical Ecommerce. View Original Article Data & Insights Holiday & Events Marketing: Trade Practical Ecommerce Member since November 21, 2020 Loading + Follow Following Practical Ecommerce is […]
< 1 min read
0
  1. Media & Marketing

15 TikTok Creators for Marketing Inspiration

A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here’s our list of top creators on the channel. The post 15 TikTok Creators for Marketing Inspiration appeared first on Practical Ecommerce. View Original Article Data & Insights Marketing: Social Media TikTok Practical Ecommerce Member since November 21, 2020 Loading […]
< 1 min read
0
  1. Media & Marketing

Is Musk’s Twitter a Marketing Opportunity?

Elon Musk’s background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers. The post Is Musk’s Twitter a Marketing Opportunity? appeared first on Practical Ecommerce. View Original Article Acquisition Data & Insights Marketing: Social Media Technology & Innovation Twitter Practical Ecommerce Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. Department: Consumer Durables

T-shirt Seller on Licensing, Drop-shipping, More

Kevin Stecko launched 80sTees.com in 2000 selling t-shirts imprinted with pop-culture items. Fast forward to 2023, and the site has 120,000 SKUs. The post T-shirt Seller on Licensing, Drop-shipping, More appeared first on Practical Ecommerce. View Original Article Data & Insights Delivery Dept. Apparel Operations & Supply Chain Practical Ecommerce Member since November 21, 2020 […]
< 1 min read
0
  1. Data & Insights

Charts: Fastest Growing Global Marketplaces

Online marketplaces sell more than consumer goods and include homes, cars, services, and more. Here’s our rundown of fast-growing global marketplaces. The post Charts: Fastest Growing Global Marketplaces appeared first on Practical Ecommerce. View Original Article Consumers Data & Insights Practical Ecommerce Member since November 21, 2020 Loading + Follow Following Practical Ecommerce is an […]
< 1 min read
0
  1. Data & Insights

Ecommerce Product Releases: Sept. 25, 2023

Updates this week include fulfillment, point-of-sale platforms, social commerce, flexible payment options, and AI-powered customer service. The post Ecommerce Product Releases: Sept. 25, 2023 appeared first on Practical Ecommerce. View Original Article AI Data & Insights ESG and CSR Shoppers social commerce Technology & Innovation Practical Ecommerce Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

Actually, Ecommerce Excelled in 2022

Ecommerce sales in the U.S. and worldwide posted strong growth in 2022, despite headlines to the contrary. Global ecommerce retail sales grew by nearly 10% and reached a record 19.7% of total retail. The post Actually, Ecommerce Excelled in 2022 appeared first on Practical Ecommerce. View Original Article Data & Insights Practical Ecommerce Member since […]
< 1 min read
0
  1. Department: Adult Beverage

Winc CMO on Complexities of Online Wine Sales

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. Selling alcohol online in the U.S. is challenging owing to 1920s-era laws on distribution and marketing. The post Winc CMO on Complexities of Online Wine Sales appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Adult Bev Dept. Beverage […]
< 1 min read
0
  1. Media & Marketing

How Affiliates Address Google’s Product Review Updates

Affiliates sometimes post less-than-helpful reviews of the products they’re promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce. View Original Article Google Data & Insights Dept. Natural / Organic Marketing: UGC Store Location Health & Wellness Practical Ecommerce Member since […]
< 1 min read
0
  1. Trends & External Forces

5 Content Marketing Ideas for January 2023

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce. View Original Article Data & Insights Podcasts Predictions and Forecasts Pricing & Promotions Practical Ecommerce […]
< 1 min read
0
  1. Department: Nonfood

HowTo Schema: Guidelines, Tools, Tips

HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs. The post HowTo Schema: Guidelines, Tools, Tips appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Natural / Organic Dept. Nonfood Health & Wellness Practical Ecommerce Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. Corporate Strategy

Ridge Wallet CEO Aims for $1 Billion Exit

Sean Frank addresses the overall state of ecommerce in 2022, the perils of excessive debt, and his goal of selling the company within three years. The post Ridge Wallet CEO Aims for $1 Billion Exit appeared first on Practical Ecommerce. View Original Article Data & Insights Executives Practical Ecommerce Member since November 21, 2020 Loading […]
< 1 min read
0
  1. Technology & Innovation

A Web Designer’s Tech Stack

A web designer’s tools facilitate project management, internal dialog, and close communication with clients. The actual design is often the easy part. The post A Web Designer’s Tech Stack appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Nonfood Technology & Innovation Practical Ecommerce Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. ESG

Can Fast Fashion Ever Be Sustainable?

Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating. The post Can Fast Fashion Ever Be Sustainable? appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Apparel ESG and CSR Sustainability Practical Ecommerce Member since November 21, 2020 Loading + Follow Following Practical Ecommerce is […]
< 1 min read
0
  1. Media & Marketing

28 Instagram Tools for Ecommerce Marketing

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Nonfood Marketing: Social Media Meta (Facebook) Practical Ecommerce Member since November […]
< 1 min read
0
  1. Data & Insights

Chaiz Aims to Disrupt Car Warranty Biz

Extended auto repair warranties are expensive and inefficient according to Ryan Hartman, chief marketing officer of Chaiz, a startup price comparison marketplace. The post Chaiz Aims to Disrupt Car Warranty Biz appeared first on Practical Ecommerce. View Original Article Data & Insights Dept. Nonfood Executives Practical Ecommerce Member since November 21, 2020 Loading + Follow […]
< 1 min read
0
  1. Media & Marketing

How to Submit a Site, Location, Products to Google and Bing

Certainly Google and Bing can find a web page on their own. But submitting sitemaps can expedite indexing. And product listings require submitting from merchants. The post How to Submit a Site, Location, Products to Google and Bing appeared first on Practical Ecommerce. View Original Article Data & Insights Store Location Google Practical Ecommerce Member […]
< 1 min read
0
  1. Channel: Marketplace

How to Create and Manage 301 Redirects with Shopify

Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here’s how to manage redirects in Shopify. The post How to Create and Manage 301 Redirects with Shopify appeared first on Practical Ecommerce. View Original Article Data & Insights Shopify Practical Ecommerce Member since November 21, 2020 Loading […]
< 1 min read
0
Next