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Practical Ecommerce's articles

  1. Department: Beverage
Solving a personal hardship may be the most common motivator for starting a business. Clark Nowlin’s hardship was acidity in coffee. It wrecked his stomach. Golden Ratio Coffee is Nowlin’s answer. It’s a producer of low-acid coffee. The post Gas Station Coffee Spurs Golden Ratio Founder appeared first on Practical Ecommerce.
  1. Channel: Ecommerce & Digital
The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images. The post Product Photography, Part 10: Lines as […]
  1. Media & Marketing
A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. The post Digital Creators Need Email Marketing appeared first on Practical Ecommerce.
  1. Media & Marketing
Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice. The post Email Marketing without Open Rates appeared first on Practical Ecommerce.
  1. Media & Marketing
Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales. The post My 3 Rules for Social Media Success appeared first on Practical Ecommerce.
  1. Channel: Ecommerce & Digital
Digital currencies have the potential to expand ecommerce, lower transaction fees, eliminate chargebacks, and prevent fraud. So far, however, volatility and its fear have stopped most merchants and brands from accepting cryptocurrencies. But this could be changing. The post Stablecoin, CBDCs Could Improve Ecommerce appeared first on Practical Ecommerce.
  1. Channel: Ecommerce & Digital
Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping. The post Ecommerce Product Releases: October 17, 2021 appeared first on Practical Ecommerce.
  1. Media & Marketing
Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That’s when Apple launched iOS 14.5, upending Facebook’s ability to hyper-target ads. Coddou’s company relied on sales from those ads. The post Amid Facebook Ad Turmoil, Supply.co […]
  1. Trends & External Forces
Stablecoin and central bank digital currency may offer the benefits of buying and selling with cryptocurrencies without the worrisome price swings. Blockchain-driven transactions could benefit the ecommerce industry. The post Are Stablecoin and CBDC the Future of Digital Currency? appeared first on Practical Ecommerce.
  1. Media & Marketing
You’ve hired your first influencer and have received a draft of her initial promotion — a review of your product for her social media followers. This is “Part 7” of my influencer marketing series. The post Influencer Marketing, Part 7: Your First Campaign appeared first on Practical Ecommerce.
  1. Media & Marketing
The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this Christmas season. Click-through rates and conversion rates vary greatly from one business or one ad to the next. Thus one cannot say definitively that using a promotion extension would drive more traffic or sales. […]